What is Summerween?

In the last few years, 'Summerween' has become something of an aesthetic trend on Instagram and TikTok. Popular amongst those who prefer the dark moodiness of fall to the bright sunlight of summer, celebrators carve Jack-O-Melons and drink pumpkin punch.

Origins of 'Summerween'

'Summerween' was first introduced in the Disney series Gravity Falls, whose residents love Halloween so much, they celebrate it twice a year. The date June 22nd, is said to have been chosen due to its proximity to Midsummer. In Europe, much like All Hallows Eve, this date is also said to incite witchcraft and tricksters due to the intense heat. But whilst it has been around since 2012, it is only in the last two or three years that it has gained significant traction on social media.

'Summerween' on social media

Users across Instagram and TikTok have summer movie marathons, mostly including slashers like Friday 13th and Scream. The hastag #summerween has over a million likes and views in the last year alone making it a very popular way to spend the summer.

Check out this popular video from @deverylane on TikTok with over 200,000 likes!

@deverylayne summerween/slasher summer is in full effect over here🎃 i started june off by having a spooky movie night! 🏕️✨🌻🕯️📼🍿 • • • • #summerween #summerween2024 #slashersummer #halloweenaesthetic #autumnaesthetic #fallaesthetics #cozyapartment #cozycore #coziness #romanticizeyourlife #homebodylife #introverts #homebody #spookyszn #cozydecor #cozyhomedecor #spookyvibes ♬ Hauntina Summerween - Hauntina

Wild Star Hearts Movie Marathon

What're we doing to celebrate?! Well, we have curated a specially selected range of 15 'Summerween' movies for 15 weeks, running from May until August. During this time we can celebrate as a community our love of Halloween so intense, we must celebrate it twice!

So join in the fun, sign up to our mailing list and follow us on Instagram and don't miss a single second of the spookiest summer ever!